Birch Lane Brand Launch in NYC

So, I’ve already mentioned my trip to New York and what we were doing there, getting to see the launch of a brand new catalog and online furniture/accessories brand, Birch Lane.  I love catalog shopping and have always enjoyed browsing through beautiful home décor catalogs and getting ideas for my own home.  Birch Lane, a launch from Wayfair, did not disappoint and I really liked what I saw at the launch party.  I have a feeling this will be a successful brand and do very well. The price points are not so bad either and pretty affordable for the average home owner and decorator and that’s really important these days.

Come along and I’ll show you what we saw in person.  The launch party was set in a beautiful New York City apartment building and was gorgeously displayed.  It was very interesting to hear the beginning concept and planning of a new brand launch and one of the things I took away was a love of traditional design and going back to those roots, which is something I love too.


Beautiful rustic bookcase and accessories.

fresh flowers

Fresh flowers were around the room and always a part of good design.

console table

Lovely console table with mirror and accessories.


Love this stylish wingback settee.

plants in window

And I always love live plants and these are so vintage feeling in those rustic pots.  Sitting casually in the side windowsill, they were so pretty.

white sofa

A room design with white slipcovered sofa and other pieces to finish it off.  Love the red, white and blue.

vibrant florals

These florals were just stunning and so vibrant.

white sofa 2

Dusk was falling outside the large windows and it was a good time for photographs.

vase in window

More florals in the windowsills and votive candles.  Candlelight makes everything look more special.

leather chair

Pretty leather chair vignette in the corner and I love the rug.

books and plants

More plants and books.

rustic bookcase on wheels

This rustic bookcase on wheels was very nice and makes a good room divider too.


Pretty sofa and other pieces too.


Panel bed.


Bird prints on the wall.

stacking suitcases

Stacking suitcases in a cute pattern.

white kitchen

Had to show a pic of the beautiful white kitchen in this NYC apartment in the Flat Iron District.

upholstered headboard

A pretty nail head trim upholstered headboard and cozy linens.

dining table (2)

A trestle dining table and chairs sets a nice mood.

table setting (2)

With a beautiful table setting.

large window

Loved the windows in this apartment building.


You can see how pretty and spacious this apartment is. It was fun getting a taste of the apartments in NYC too firsthand.

I was so excited to be a part of this brand launch with Birch Lane and to introduce it to my readers too.  I’ve really enjoyed working with Wayfair the last couple of years and love that they consider bloggers as partners and that working with us is good for them too.  We are the voice of their audience and they get that.  So, I hope you’ll go over and check out Birch Lane for yourself and get on the mailing list. I think you will really like what you see and the price points I thought were very reasonable for the quality and look.

Note:  Wayfair sponsored this trip including airfare and hotel.  All opinions and writing are all mine and I wasn’t asked to say anything in particular.


- Rhoda


  1. I’ve already been perusing their website and it looks wonderful! Your pictures are beautiful. Those apartments almost make me want to live some place like that.

  2. Hi! Just curious about the quality. Is it along the line of Home Decorators Collection, Target, or more like Pottery Barn? It is hard to tell online and in a catalog. Thanks!

    • Hi, Jana, I didn’t look at everything really up close, but it looked really good to me. I would say at least similar to Ballard Designs and Home Decorators. I thought it all looked very nice in person.

    • Thanks, I will give it a try!

  3. Thanks for introducing us to Birch Lane. Headed over to the website to take a look!

  4. Beautiful apartment but where are the curtains? There are windows opposite. I will go check out Burch Lane.

  5. Looks like you had a great trip! I have checked out the Birch Lane site, but can’t tell how the quality is. Can you help with the quality as Jana asked above?

  6. Marianne in Mo. says

    I’ve sent for the catalog, but I’m not sure I could afford the prices on retirement funds – I have purchased from Wayfair, and love my media center! Scary buying furniture online, but it came with better than expected quality. I too am curious about the Birch Lane products, and hope the catalog helps me decide on that issue.

  7. So many gorgeous pics. Craving Spring, I was especially drawn to the plants and flowers: peonies, ranunculus, lady’s mantle, maidenhair fern. But I managed to savor the settee (esp the pillows), and the bird images on the wall art.

  8. Lovely products Rhoda, I will have to check them out. Do you know if they will be doing worldwide shipping or USA only?

    I love the kitchen, no wonder you couldn’t resist photographing it. It looks like it has been hand painted. I still haven’t got started on my kitchen but hope that it will look similar when I do.

    Thanks for sharing your trip, its been great to hear what you get up too. Envious in a nice way 🙂

    Lee 🙂

    • Hi, Lee, I don’t know the answer to that, but hopefully it will be on the website. Thanks for checking it out!

  9. Sofas and chairs look great, but I would love to know how they hold up over time. Z galleria and some pottery barn and others look good for a year or 2, and then the pillows and cushions are totally frumpy and generally the craftmanship is not good.

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