While I don’t normally showcase 11,000 s.f. homes in a European Farmhouse style here on my blog, I just couldn’t pass up the chance to share this one, right here in the Atlanta area. I was contacted by the PR firm that handles the house and thought it very fascinating and yes, innovative, so I figured you would like it as well. I don’t have any desire to live in a home this big, but I sure enjoy looking at them. From their website, here’s the question that answers how the Innovation House came to be.
What is the idea behind the Insidesign Innovation House? The Insidesign Innovation House is designed to showcase the latest products from the top local and national suppliers. Unique from other show houses in which individual designers take on separate spaces within the home, all of the building materials and furnishings featured in the Insidesign Innovation House were hand-selected by the residence’s design team. This approach allowed these experts to use their industry knowledge to produce a one-stop collection of the latest and greatest for traditional home design. 
So, basically it’s a large showcase home built to promote and feature lots of new products, unique building materials and overall furnishings and design that displays so many high-tech features all in one home. In a nutshell! Atlanta Audio Video Solutions was brought in to help coordinate and integrate a custom atmosphere for entertainment and lifestyle.
From the website: There are several brands of central controls out there that offer many “seemingly” similar options for integration of computer network systems, music, video distribution, lighting, security, climate control and temperature management. It is important to note that all these options are not created equal. To ensure this home had the highest quality interface, most stable platform and ability to fully customize, our design team chose Control4 as the central automation control.
Reading about all the high-tech stuff, that’s when my eyes start to glaze over, but I can guarantee you that this is ONE SMART HOUSE! I asked the question as to what would happen with the home later on, since it’s not being lived in at the moment, but I haven’t gotten the answer to that yet. I hope to tour the house in person soon! It’s quite the house, so get ready to enjoy some beautiful pics! The Grand piano is even tied into the sound system. What a fun party that would be! I am not getting paid to write about this house, but thought it was really interesting and yes, pretty, so here you go!
It’s a little nicer than my house by the way….just sayin’! 
Probably yours too! 
European Farmhouse Style home in Johns Creek, GA: 11,000 s.f. with 6 bedrooms and 9.5 bathrooms. 
Their Mission
Innovation House’s construction and design teams hand-selected the most functional and stylish fixtures and finishes in order to provide a source of design inspiration for residential design/build firms and homeowners. 
Wasn’t that a fun tour? A home like this is totally out of the realm of possibility for most of us, but it’s fun to check out all the innovative new products that are out there in home design. So many new products and materials to choose from when building a house and this one showcases most of them, I would say. Smart homes seem to be the homes of the future, don’t they? Thought you would enjoy this tour! Hope you got some inspiration from all the pretty pics. The website at Innovation House has all the specs and information on every single room so click over there and browse if you have any questions.
I find this house to be very cold and uninviting. It doesn’t “speak” to me or say, “come on in and sit down and get comfortable”. That’s only my opinion.
Pam, I get that a house this size is hard to warm up and make it cozy. I just thought it was interesting, pretty in its own way, and something to share with everyone. Even though it’s not something I aspire to, I can appreciate the beauty and materials used in the house.
My favorite room would be the sitting area with the “pops” of yellow in the pillows, artwork, and valance. I love how crisp the white trim and ceiling look next to the light gray. And that ceiling! Wow!
I also liked how they incorporated a chevron pattern in the backsplash throughout the kitchen–very clever. Thanks for sharing!
Ah, Rhoda! Too big, too posh, too much! The little building with the garage and guest annex is probably bigger than my entire home and I like your home in Georgia so much better than this one! Only saying’! It is interesting to see new renovations, though, and thanks for posting this one for us.
I would love to know the name of the material that was used over the range.
Hi, Theresa, check out the website for lots more details on each room. You may be able to find it there under the kitchen info.
Very pretty. I saw a basket beside one of the couches that is the same or similar to one I picked up at Tuesday Morning…beyond that, there us little similarity to my house! Interesting that there was some brass in the lighting. Hmmm…where did I stash my brass?
Thanks for the tour Rhoda!
It is a beautiful house. While most of us cannot have something as large as this, there are ideas that can be done in any size house. Thank you.
I loved the house. Generally larges houses seems too cold and uncomfortable for me but I found this home very warm and inviting. I could see myself living there!
While this is a very large house and unlike mine…I saw several things that could easily be adapted…the canvas’s as wall art in the bathroom…loved the green bottles in front of the fireplace…and the matching long pillow and drapes in one of the bedrooms. My favorite item was the large musical canvas’s in the den area…that would be an easy idea to copy!! I did NOT show my hubby the golf room…he would be drooling over that!! I loved seeing the home and hope you will show more like it!
I just can’t relate! It’s beautiful and big, but just way too big! All I can think of is 9.5 bathrooms…..Ugh! The monochromatic tone throughout is just a bit boring. I need color and like people that aren’t afraid to use it! I agree with another reader, I like your house much better, warm and inviting. I just don’t get the warm feeling here!
This is a beautiful home. I hope a big, giant family moves in some day to enjoy all the amazing doo-hickies!
WOW!! Leaves me speechless. You can tell how plebian I am — my first thought was I’d sure hate to clean that thing. I believe farmhouse is a misnomer — none of the farmhouses I’m studying for my blog come anywhere close to that grandeur. Perhaps villa or castello would be more apropos. Do they give a quick course on what to do with all the innovations and do they have a hotline? Thank you for posting — I’d be afraid to personally go inside. I think it is easier snooping via Internet 🙂
Wow…I agree, cleaning that monster would require at least a crew of two (or more). Wiping down the kitchen counters every day could be a full time job. LOL. It is beautifully decorated and indeed many design touches good for imitating. Thanks Rhoda for a peek of how other people might live.
Is the house open to the public? Maybe it’s me but I couldn’t find that info. Thanks for your great blog!
Hi, Lisa, no it’s not open to the public. I think it’s more of a reference tool for designers/builders, etc. to check out.
I love it, the exterior is breathtaking. The retro bar stools in the kitchen did not add to the space at all, with so many lovely bar stools on the market they could have chosen prettier ones for sure, something with a bit more elegance perhaps. Thanks for sharing this lovely home!!
Hi Rhoda. I have to agree with a couple of others….too cold, too contemporary but certainly an interesting mix of materials. What they should have done is have you come in to style it! Then it would be beautiful, warm and inviting. 🙂
thanks for sharing these photos with us. I love every room. I noticed there is a ladder in some of the rooms on the wall. What is that for – decor ?
Hi, Patricia, I had to go back and look. I would guess it is decorative, that makes sense.
Good grief, that place is gorgeous.
I think the outside of this house is beautiful! Love the colors and the stone work. The inside is nice.
Cold, uninviting and blah.
Thanks for sharing. The house is big but would be very cool to visit and see all the new technology. And I agree with one other comment, hoping a big family gets to live in it one day and enjoy all that space.